The low-down on sustainable cotton.

The low-down on sustainable cotton.

To begin with, cotton is a completely natural fibre. Therefore, it is typically a little more pricey than other fabrics such as polyester or rayon. It is more durable and therefore associated with quality clothing.


One positive element of cotton is that, unlike other fibres, it does not require an intensive chemical process in order to be transformed into fabric. Having said that, it knocks back the water. And cotton still has a lot of environmental, economic and social impacts associated with its production.


Sustainable cotton is not necessarily organic. The ‘sustainable’ part of the term ‘sustainable cotton’ essentially means cotton that is grown in a more environmentally friendly, socioeconomic conscious manner. Here’s how:


  • Hazardous chemicals: Reduction of hazardous chemicals used on farms and in the clothes we wear
  • Excessive water: Uses less water for irrigation, in turn benefiting the wellbeing of local communities and the environment
  • Socioeconomic: Reduces poverty for cotton farmers through higher yields


Only 12% of the world’s cotton is currently classed as sustainable. And less than 1% of all cotton produced is organic. There is a lot of room for improvement. And in fact, we are starting to see a real demand for more sustainable cotton that reduces the environmental and socioeconomic costs.


Cotton production is a HUGE water consumer. It takes an average of 10,000 litres of water to produce 1kg of cotton. This isn’t only for irrigation – it is used in the production and dyeing process. Organic cotton, however, uses 91% less water than regular cotton. It also produces fewer greenhouse gas emissions and does not contain all the harmful chemicals that are typically found in sustainable cotton. Organic cotton is better for the health of the people growing it and for the wearers.


We ensure that all altid garments are produced using sustainable cotton. Helping to alleviate the environmental and socioeconomic impacts associated with cotton production – and the fashion industry as a whole – is at the heart of our business ethos. Shop at altid with peace of mind that you are buying and wearing sustainable cotton.