altid, the new London menswear start-up, is shaping the future of the fashion industry, with its fresh take on sustainable clothing. This involves using a family run Portugese factory, never using air freight, using organic and responsibly sourced cotton, delivering orders on bicycles in London and offsetting over and beyond the amount of carbon they create.

The story of altid began with a vision; create a line of wardrobe essentials that will be better for the planet and stand the test of time, outlasting passing trends. altid’s debut collection offers stylish, high quality clothes from subtly branded t-shirts to a WFH friendly grey hoodie. 

Why altid are different

The brand pushes three pillars of their new-age sustainability; 

1. We source responsibly and offset our carbon

2. Our clothes are high quality, so you won’t need to replace them anytime soon

3. Our focus is on timeless essentials that will outlast the latest fashion trends

By working closely with their Portugese factory, the brand ensures it’s supply chain is not only environmentally monitored, but is also transparent to its customers. The brand also uses low impact dyes for its garments, plastic free packaging and is working towards B Corp Certification.

For every item sold, altid offsets 20kg of carbon, making an altid wardrobe carbon negative.

“We started altid in 2020 as we were frustrated in our search for clothes that were both stylish and sustainable.  We believe people should be able to invest in a smaller wardrobe that will stand the test of time, and at altid we offer high quality alternatives to fast fashion high street retailers.  We have created a brand and a supply chain that is transparent about its impact on our planet and what steps we are taking to reduce this.  We are fed up of the diluted message of sustainable clothing, and believe that by encouraging our wearers to buy into quality and not quantity, is the best way to reduce our impact on the environment.”

altid clothing is available to buy online at www.altidclothing.com  You can also follow the brand on Instagram @altidclothing for the latest news and updates.

Who altid are

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